Guruprasad Puranik

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The Marketer is dead. Long live the Marketers!

Marketing as we knew it has fragmented and hyper- specialized. The impact of technological changes and now Covid-19 has ensured that there is no going back. And that has implications for traditional Marketers as well as users of Marketing as a skill set or function. Even a few decades back,

Test for your users. Not your testing devices.

Some of the most valuable signals look like noise. They come from unlikely sources, are not neatly packaged in datasets and lack explanations. They get ignored. Much of my insights, over 20 years as a marketer, came because i learnt to value such signals early in my career. At a

How I used the Tiny Habits method to set up a wake-up early habit.

The first time I came across the Tiny Habits method, I was curious to test it on waking up early. Something I had struggled with for a long time. No amount of torture including obnoxious alarms had helped. Tiny Habits—created by Dr. BJ Fogg, Behavior Scientist at Stanford University—

Use breadcrumbs to get more done despite interruptions

You have great intentions for the day. You know exactly what you want to work on and get started. A few interruptions later, emotions go downhill, and frustration sets in. The repeated switching drains time and energy and saps your brain. You don’t relish getting back to your project

How to setup Youtube to work for you instead of against you

Youtube is an amazing resource bank. But more often than not one ends up in a rabbit hole of mindless videos. The battle for your attention runs 24x7 and the algorithms usually win. Use "Watch later" - a powerful approach to regain control of your attention. Even a